SEO Training Institute in Lahore | How to Build Online Store

Course Overview

Complete Search Engine Optimization Training | Keyword Research | Local SEO 2019 | SEO Tips & Tools.

Curriculum

  • Introduction to SEO
    • What is SEO
    • Search Engine Optimization Approaches
    • Concepts of Off page and On Page
  • Understanding Search Engines
    • Classification of Search Engines
    • Crawler-Based Search Engines
    • Human-Powered Search Engines
    • Pay-for-Performance Search Engines
    • Hybrid Search Engines
    • How Search Engines Rank Pages
    • Search Engines Basics (Google/Bing)
  • Market Identification
    • Defining your Niche and Audience
    • Identify Your Top Five Competitors
    • Online target market Identification
    • Realizing the power or value of internet
  • On-Page Optimization

  • Picking out Keywords
    • Defining your Niche and Audience
    • Preparing to Research Keywords and Getting Suggestions
    • Keyword Research and Optimization
    • Using Keyword Suggestion Tools
  • Optimization Tuning the Pages
    • Key Concepts: Keyword Prominence, Density, Proximity and Frequency
    • Creates Effective Title and Meta
    • Optimizing Layout of Your Pages
    • Optimizing Navigation and Menus
    • Duplicate Content Issues
    • Local SEO for Your Site
  • How to Build SEO Friendly Website
    • Defining your Niche and Audience
    • Title, Meta Tag Creation and Optimization
    • Images SEO with ALT attributes
    • HTML Concepts (Basic)
    • Website testing and Analysis
  • Off Page Optimization

  • Website Submission
    • Search Engines Submission Rules and Guidelines
    • Submitting to Search Engines: Google, Yahoo, Bing etc
    • Creating a Search Engine Friendly Sitemap
    • Submitting to Directories
    • Submitting to Business Directories
    • Submitting to Classifieds
    • Participating in Forums
    • Blogs Commenting
    • Create Link Wheel
  • Link Marketing
    • Link Popularity and Link Quality
    • Google PageRank, Local Rank and Hilltop Algorithms
    • Link Building Strategies and Techniques
  • Monitoring Search Engines Rankings
    • Issues with Automated Ranking Monitoring
    • Learned About Analyzing Organic Search Traffic
  • Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
    • Black-Hat Techniques vs. White-Hat Techniques
    • SEO Code of Ethics
    • Gray-Hat SEO
    • What to Do if your Site Has Been Penalized
  • Web Analytics
    • Introduction to Web Analytics
    • Analytics and Goals
    • Google Analytics Setup
    • Free Analytics Tools [adfreestat]
  • Online Earning

  • Working with AdSense
    • Create your own Domain
    • Hosting for Website
    • Basic Idea about website
    • Build your own website
    • Google Indexing, XML Sitemaps
    • How to manage website
    • How to create AdSense account
    • Manage account and Earn Money!
    • AdSense Note
  • The Sales Funnel and Customer Life Cycle
    • The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
    • Reach and How to Measure It
    • Acquisition and How to Measure It
    • Conversion and How to Measure It
    • Retention and How to Retain Visitors

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SEO

PKR: 10,000

  • Class Days: Thu-Fri-Sat
  • Duration: 2 Months
  • Skill Level:Beginner to Professional
  • Class Timings: 5:00-6:30pm
  • Rating: (4.7/5)
  • Upcoming: New Batch : 12th Oct 2021

Meet the Trainer

Muhammad Awais

Sr. SEO & Digital Marketing Expert 7+ Year Experience

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