Course Details

			 
				

Digital Marketing

Course Descriptions

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

Curriculum

  • Introduction
    • Why your Business Needs a Website
    • How to create your website and make it look good
    • Build your Online Marketing Plan
    • Five Smart Ways to Promote your Business Online
    • How to Build a Community of Loyal Fans
    • Google Apps for Business
    • Intro to Online Advertising
    • Case Study
  • Search Engine Marketing
    • The Search Ecosystem - the Search Landscape
    • Getting on Google and the Benefits of Being on Google
    • How your Website is Found on Google
    • Google Real-Time Insight Finder - Demo Video
    • Case Study: Shoplet
    • Resource: Essentials for new advertisers
    • Resource: Google Trends
    • Resource: Think With Google Insights
    • Resource: Google Alerts
    • Resource: Google Global Market Finder
    • Resource: Google Business Channel
  • Search Advertising
    • What is AdWords?
    • Search Advertising and Google AdWords
    • Search 101 - Introduction to Search
    • Search 102 - Getting started with AdWords
    • Search 201 - Tools to Build Keywords and Ad Groups
    • Search 202 - Tools to Build Ads and Advanced Ad Types
    • Search 301 - Reporting and optimization
    • Search 302 - Bidding Tools and AdWords Campaign Experiments
    • Resource: AdWords Help Center
    • Resource: Google AdWords Keyword Planner
    • Resource: Certification
  • Display Advertising
    • Introduction to Google Display Network
    • Google Display Network Case Study: The Bedder Way
    • Display 101 - Introduction to Display
    • Display 102 - Google's Display Offering
    • Display 201 - Topic Targeting
    • Display 202 - Placement Targeting
    • Display 203 - GDN Reserve
    • Display 204 - Interest Categories
    • Display 205 - Keyword Contextual Targeting
    • Display 206 - Remarketing
    • Case Study: Jordan Brand
  • Mobiles
    • Introduction
    • Mobile Ecosystem - the Mobile Landscape
    • Mobile 101 - Mobile Ads, Devices and Sites
    • Mobile 102 - Mobile Search Ads Overview and Ad Formats
    • Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats
    • Mobile 104 - Mobile Video Ads Overview and Ad Formats
    • Local – the What, the Why, the How
    • Serve On-The-Go Customers via Mobile Phones
    • Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign
    • Mobile 202 - Implementing Ad Formats: Campaign Set Up
    • Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search
    • Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools
    • Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools
    • Case Study: EasyJet
    • Resource: Our Mobile Planet
    • Resource: Building Smartphone Optimized Websites
  • Social
    • Social Ecosystem - the Social Landscape
    • Social 101 - Engagement
    • Social 102 - Relevance
    • Social 103 - Hangouts
    • How to Use Google+ and Make Social Work for You
    • Social 301: Accountability
    • Case Study: H&M
  • Analytics
    • Understand What Works Through Measurement
    • Google Analytics: The What, The Why, The How
    • Introduction to Google Analytics
    • How Google Analytics Works
    • Navigating Google Analytics, Part I
    • Navigating Google Analytics, Part II
    • Getting Started with Google Analytics
    • A/B Experiments with Google Website Optimizer
    • Multivariate Experiments with Google Website Optimizer
    • Phone Webinar: Website Optimizer, What Should I Test?
    • Case Study: HelmetTown.com Success Story
    • Resource: Develop Your Analysis Skills
    • Resource: Google Analytics
  • Video
    • YouTube Ecosystem - The Video landscape
    • YouTube 101 - Introduction to YouTube
    • YouTube 102 - YouTube Products and Solutions
    • YouTube 201 - Auction Implementation Tools, Ad Formats and Targeting Capabilities
    • YouTube 202 - Media Strategies and Implementation (Part 1)
    • YouTube 203 - Media Strategies and Implementation (Part 2)
    • YouTube 301 - YouTube Analytics
    • YouTube 302 - Optimisation and Expansion
    • Case Study

Review and Rating

4.8

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  • Course fee 10,000
  • Credit Hours 36 Hours
  • Duration 2 Months
  • Skill level Beginer to Professional
  • Class Timings 7:30-9:00 pm
  • Class Days Thu-Fri-Sat

Mr. Muhammad Awais

SEO Expert
(4.8 Rate)

SEO Professional having 4 years+ in training field.