SEO (Search Engine Optimizing)

Course Descriptions

Complete Search Engine Optimization Training | Keyword Research | Local SEO 2019 | SEO Tips & Tools.

Curriculum

• Introduction to SEO
  • What is SEO
  • Search Engine Optimization Approaches
  • Concepts of Off page and On Page
• Understanding Search Engines
  • Classification of Search Engines
  • Crawler-Based Search Engines
  • Human-Powered Search Engines
  • Pay-for-Performance Search Engines
  • Hybrid Search Engines
  • How Search Engines Rank Pages
  • Search Engines Basics (Google/Bing)
• Market Identification
  • Defining your Niche and Audience
  • Identify Your Top Five Competitors
  • Online target market Identification
  • Realizing the power or value of internet

On-Page Optimization

• Picking out Keywords
  • Defining your Niche and Audience
  • Preparing to Research Keywords and Getting Suggestions
  • Keyword Research and Optimization
  • Using Keyword Suggestion Tools
• Optimization – Tuning the Pages
  • Key Concepts: Keyword Prominence, Density, Proximity and Frequency
  • Creates Effective Title and Meta
  • Optimizing Layout of Your Pages
  • Optimizing Navigation and Menus
  • Duplicate Content Issues
  • Local SEO for Your Site
• How to Build SEO Friendly Website
  • Defining your Niche and Audience
  • Title, Meta Tag Creation and Optimization
  • Images SEO with ALT attributes
  • HTML Concepts (Basic)
  • Website testing and Analysis

Off – Page Optimization

• Website Submission
  • Search Engines’ Submission Rules and Guidelines
  • Submitting to Search Engines: Google, Yahoo, Bing etc
  • Creating a Search Engine Friendly Sitemap
  • Submitting to Directories
  • Submitting to Business Directories
  • Submitting to Classifieds
  • Participating in Forums
  • Blogs Commenting
  • Create Link Wheel
• Link Marketing
  • Link Popularity and Link Quality
  • Google PageRank, Local Rank and Hilltop Algorithms
  • Link Building Strategies and Techniques
• Monitoring Search Engines Rankings
  • Issues with Automated Ranking Monitoring
  • Learned About Analyzing Organic Search Traffic
• Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
  • Black-Hat Techniques vs. White-Hat Techniques
  • SEO Code of Ethics
  • Gray-Hat SEO
  • What to Do if your Site Has Been Penalized
• Web Analytics
  • Introduction to Web Analytics
  • Analytics and Goals
  • Google Analytics Setup
  • Free Analytics Tools [adfreestat]

Online Earning

• Working with AdSense
  • Create your own Domain
  • Hosting for Website
  • Basic Idea about website
  • Build your own website
  • Google Indexing, XML Sitemaps
  • How to manage website
  • How to create AdSense account
  • Manage account and Earn Money!
  • AdSense Note
• The Sales Funnel and Customer Life Cycle
  • The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
  • Reach and How to Measure It
  • Acquisition and How to Measure It
  • Conversion and How to Measure It
  • Retention and How to Retain Visitors